One member · one record
Fourteen days in the life of one member record.
Sarah wants her continuing education year sorted — and a step up into leadership. In fourteen days, her organization's Leadership Summit.
At each step you see what Sarah does, then what her organization learns from it. Both halves of every touch attach to the same record. That is the whole product argument, and this page is it happening.
Member record · SM-4172
Sarah Mitchell
Professional member, WDAA
Day −14 · 14 days out · step 1 of 12
What Sarah does
Welcome to WDAA, Sarah
What WDAA learns
Consent & preferences captured
Sarah chose her channels and named her interests — every later touch traces back to this.
Personalization, with permission.
Same member, the other way.
This is the second half of a pair. The first walks Sarah's opening ninety days and the six gaps between systems she falls through. Read that one for the problem; this one is the fortnight where nothing is dropped.
Sarah's first 90 days →Engagement is a weighted 90-day count of logins, event registrations, course activity, community posts, email opens and benefit use. Sarah, her organization and everyone in this fortnight are invented — no customer's data appears here.
See it on your members.
We will walk the same fortnight against your own membership, using your products and your record.
- 40+ Membership organizations
- 500–50k+ Members per organization